Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Nike's commercial cynicism is clear but Colin Kaepernick ad is a sign | Colin Kaepernick | The Guardian
13. Risk Everything - Beard Projects
Nike Returns to Familiar Strategy With Kaepernick Ad Campaign - The New York Times
Nike's new sneaker collaboration with Colin Kaepernick comes with 'little risk,' expert says
Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage
Good for business? Nike gets political with Kaepernick ad | KATU
Colin Kaepernick ad: Nike "Just Do It" campaign spurs boycott for adding NFL quarterback who led national anthem protest - CBS News
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![PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fd49af4a760dd6a10e52ebc60585b43b34bbb87c/7-Figure4-1.png "PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar")
PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar
13. Risk Everything - Beard Projects
Nike's Colin Kaepernick ad is the 'gangster genius brand move of 2018'
With New Kaepernick Ad, What Does Nike Believe In?
Nike's Kaepernick ad prompts heated sniping and vocal support | The Seattle Times
/cdn.vox-cdn.com/uploads/chorus_image/image/61138291/Screen_Shot_2018_09_04_at_4.30.23_PM.0.png "The Nike boycott over Colin Kaepernick, explained - Vox")
The Nike boycott over Colin Kaepernick, explained - Vox
4 Branding Lessons From Nike's Colin Kaepernick Ad
Risk Everything - Wikipedia
Why Nike's 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike's Novel Approach of Risk Management: Create a Risk – Crisis Communication Blog by Timothy Coombs
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
13. Risk Everything - Beard Projects
Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick | PR Week
Nike Success Driven by Tech, Risks Like Colin Kaepernick Ad
