![Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch](https://techcrunch.com/wp-content/uploads/2017/05/su17_rn_breaking2_hero_group_2_native_1600.jpg)
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
![Ooooo Verizon 758 AM Tweet Nike 2h Eliud Kipchoge 20025 the Barrier Just Got That Much Closer #Breaking 2 #JustDolt FONTANA GRUPPO 030 64 T 1552 3414 M Replying to Please Stay Ooooo Verizon 758 AM Tweet Nike 2h Eliud Kipchoge 20025 the Barrier Just Got That Much Closer #Breaking 2 #JustDolt FONTANA GRUPPO 030 64 T 1552 3414 M Replying to Please Stay](https://pics.me.me/ooooo-verizon-7-58-am-tweet-nike-nike-2h-eliud-kipchoge-19964136.png)
Ooooo Verizon 758 AM Tweet Nike 2h Eliud Kipchoge 20025 the Barrier Just Got That Much Closer #Breaking 2 #JustDolt FONTANA GRUPPO 030 64 T 1552 3414 M Replying to Please Stay
![Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA" Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA"](https://pbs.twimg.com/media/C_HlkfWXcAAkuqm.jpg)
Darren Rovell on Twitter: "Eliud Kipchoge, who is hoping to break 2 hour marathon now, lost chance at record in Berlin in 2015 because his Nikes fell apart #Breaking2… https://t.co/Hc2op0seNA"
![Runner's World UK on Twitter: "The fastest marathon in history and still managing to sign autographs. Legend. #breaking2 @nike… " Runner's World UK on Twitter: "The fastest marathon in history and still managing to sign autographs. Legend. #breaking2 @nike… "](https://pbs.twimg.com/media/C_HykCZWsAAzAQk.jpg)