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How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
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Andrew Petcash on Twitter: "Nike is the most powerful sports brand in the world (worth over $44 billion). But in 1979, they almost went bankrupt as nearly every athlete turned them down.
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The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
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