![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike 4 Life: What Lebron James' lifetime contract with Nike means for the future of marketing. | Joshua Scott Nike 4 Life: What Lebron James' lifetime contract with Nike means for the future of marketing. | Joshua Scott](https://assets.website-files.com/5b5a3ed2836bb8ab11563885/5b97ea80fe4f017cb9c9dbb8_1_zDDC1lEIpNTy2oetAxT3wQ.jpg)
Nike 4 Life: What Lebron James' lifetime contract with Nike means for the future of marketing. | Joshua Scott
![Cristiano Ronaldo has signed a lifetime deal with Nike. It reportedly could be worth up to $1 billion. #Cristiano #Ron… | Cristiano ronaldo, Soccer players, Ronaldo Cristiano Ronaldo has signed a lifetime deal with Nike. It reportedly could be worth up to $1 billion. #Cristiano #Ron… | Cristiano ronaldo, Soccer players, Ronaldo](https://i.pinimg.com/736x/3d/cb/68/3dcb688331caa0951326a606a6745dea--cristiano-ronaldo-soccer-players.jpg)
Cristiano Ronaldo has signed a lifetime deal with Nike. It reportedly could be worth up to $1 billion. #Cristiano #Ron… | Cristiano ronaldo, Soccer players, Ronaldo
![Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract | The Sun Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract | The Sun](https://www.thesun.co.uk/wp-content/uploads/2016/11/nintchdbpict000280488777-e1478622534260.jpg)
Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract | The Sun
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter](https://pbs.twimg.com/media/E9HCDvKXoAozNLG.jpg:large)
TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter
![Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation](https://cavaliersnation.com/wp-content/uploads/2015/12/lebron-james-nike-lebron-11-12.jpg)
Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)