![Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business](https://s3-prod.crainscleveland.com/s3fs-public/BLOGS03_160539973_AR_-1_SQIABJYVEWJF.jpg)
Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![Former NBA player says Nike gave LeBron James billion dollars to keep his mouth shut about concentration camps in China - Lakers Daily Former NBA player says Nike gave LeBron James billion dollars to keep his mouth shut about concentration camps in China - Lakers Daily](https://lakersdaily.com/wp-content/uploads/2022/09/USATSI_19123050_168386351_lowres-scaled-e1664372637902.jpg)
Former NBA player says Nike gave LeBron James billion dollars to keep his mouth shut about concentration camps in China - Lakers Daily
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James' son signs multi-million dollar deal with Nike before anticipated jump to NBA - Face2Face Africa LeBron James' son signs multi-million dollar deal with Nike before anticipated jump to NBA - Face2Face Africa](https://cdn.face2faceafrica.com/www/wp-content/uploads/2022/10/Image-13.jpg)