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Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
2014: when Jonah Peretti finds out that Exeter's Nike Swea… | Flickr
Jonah Peretti and Nike | Media | The Guardian
PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu
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Jonah Peretti - Riptide
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In These Times 25/08 -- No Sweat, No Slang
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Nike ID Sweatshop E-mail Controversy | Know Your Meme
