![NHL business notebook: Reactions to the Capitals' jersey ad deal; new names for the Florida Panthers' arena and the Winter Classic – The Athletic NHL business notebook: Reactions to the Capitals' jersey ad deal; new names for the Florida Panthers' arena and the Winter Classic – The Athletic](https://cdn.theathletic.com/app/uploads/2021/09/24144423/GettyImages-1197496241-scaled-e1632510532841-1024x683.jpg)
NHL business notebook: Reactions to the Capitals' jersey ad deal; new names for the Florida Panthers' arena and the Winter Classic – The Athletic
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Washington Capitals are first NHL team to sell ad space on jerseys: What the deal means for the league – The Athletic
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